Here's a good guide of what to look for when you start to choose an advertising agency for your marketing requirements. From previous clients to reporting features, you should research it all. You need to be fully aware of what an advertising agency can provide you for your money and this will then give you a better idea of advertising agencies will be the best for your company.
View Previous Clients
The chances are that if you are looking into a local advertising agency that has been around for a while then many other local businesses will have joined the service and you could get personal testimonials from these previous clients to see what was experienced through out the campaign. This would start the initial process of been able to determine whether this company can do a good job and provide the best results for your company.
If you visit the website of the advertising agency in question then there should be a section of previous clients that will be displayed and may be there are also testimonials visible on that page. Take a good look through and then this will give you the names of companies that you can contact by phone to verify that the company actually used this agency and had some positive results. The more positive feedback you can get, the better, after all its a company that you need to be able to trust and by doing this, you can establish this trust which is highly important.
Here are a few services that a good advertising agency will provide to you as a client:
- Website Design: Its extremely important that you have a professionally design website as this will have an immediate effect on how well your promotions will go and how much interest you will generate. If you have a poor website, with an amateur feel then your clients wont take you seriously, where as if you have a fantastic looking website, this builds interest.
Your brand or logo should stand out and make an instant impression on your visitor, you need to try and imprint your name on the brain of any visitor so if its done right then you will achieve this.
- Pay Per Click Management: If your advertising agency can offer this kind of service then you can send extremely targeted visitors to your website from day one, but it can cost the earth if not done the correct way. Google AdWords is one of the worlds largest advertising networks and is a complicated method due to quality scores and high priced bids.
Your pages must be optimised for the keywords you are targeting or you will pay a fortune for clicks. A page that has a low quality score will pay ten times the amount per click than a website that is highly optimised for the keyword set.
- Search Engine Optimisation: Any professional advertising agency will offer this service as this is a main priority for many online businesses. If you can hit the first page in Google for the keywords you are paying for on pay per click, then you can pause your adverts and get free clicks from the organic search results. This is something you must include in your marketing plan for long term growth and consistent sales.