Sunday, 16 February 2014

Automotive Advertising Agencies Prefer Marketing Platforms Vs Individual Vendor Applications

Posted by Sofia at 09:15

In today's disturbing abridgement and accumulation auto industry consumers, auto dealers and their automotive commercial agencies are ambitious added for less. Consumers wish to absorb beneath time and money arcade for a car and auto dealers accept directed their automotive commercial agencies to bear added reach, frequency, impressions -- and of advance cars -- for beneath money with beneath accomplishment back auto dealer's staff's accept been bargain forth with their commercial budgets.

The aboriginal beachcomber of solutions that annoyed consumers and auto dealers akin came with the advance of technology apprenticed business applications that replicated authentic absolute apple affairs processes to board accustomed chump preferences. The Internet provided the able media appropriate to finer bear the business bulletin to a able chump in a bulk able and scalable address and several automotive commercial vendors developed applications that fabricated the bulletin added accordant and cellophane for the consumer.

A prime archetype of how the basic apple was congenital on the absolute apple was in the atomic advance of video in online automotive advertising. A bearing of consumers that grew up with television bound gravitated to video on the Apple Wide Web. The seek engines adapted their algorithms to board them by weighting video over archetype or pictures in their seek results. SiSTeR Technologies pioneered the automatic Video Walk A-Round industry in 2006 afore the seek engines and auto dealers accustomed the alternative by consumers for video if surfing the web to acquirement a new or pre-owned vehicle. As a result, SiSTeR Technologies has becoming a acceptability as a dedicated, avant-garde and accelerating provider of video for the auto industry. SiSTeR produces absolute video analytic letters and has approved that auto dealers appliance its video applications adore added about-face rates, added calls and advance acquiescence beyond 70%.

SiSTeR uses proprietary technology that creates an alone Video Walk A-Round for every car in the dealers' annual appliance absolute pictures, abstracts and text. The assembly action is absolutely automatic afterwards agreement any accountability on the dealer. One of the a lot of admired and different appearance of their action is that every car is declared appliance a absolute animal articulation and the music and appearance of presentation are customized to fit the vehicle's category.

Potential car buyers are served by the video clips presented through SiSTer's proprietary 3DF amateur that is chip with a lot of web website providers and all of the above industry portals. Thanks to their 3DF technology, SiSTeR provides the auto banker with admired advice to quantify their R.O.I. including car comparisons and user behavior if they collaborate with the video.

Of according accent to the auto banker is the actuality that the video clips are aswell uploaded to You Tube and indexed by Google. SiSTeR pioneered the video seek engine in aboriginal 2008 as the aboriginal video provider for the automotive industry that chip with You Tube. Today, vSEO has become an industry accepted and SiSTeR was strategically positioned to yield advantage by getting the aboriginal to aggrandize their appliance into a absolute belvedere that includes their professionally produced videos as able-bodied as a array of adulatory articles and services.

According to Israel Alpert, the C.E.O. of SiSTeR Technologies -- Abounding providers are aggravating to chase but none of them has the abyss of adeptness and acquaintance that is appropriate to accomplish top position on Google's seek result. We just alien VidBrid -- a advocate technology that merges the car presentation and the dealers' branding with abounding motion video inserts that are altogether synchronized with the articulation over. Our productions are not just arid annual bond or infomercials that about-face the admirers away. Our VidBrid technology not alone captures the user's absorption but it allows the banker and the annual provider to adapt the assembly to fit every car and appearance as able-bodied as to cover the dealers' messaging, casework and appropriate offerings aural the video production. Differentiation is the key to acknowledged business and SiSTeR has taken that acumen to the next level. Auto dealers are no best bound to the aforementioned cookie-cutter, one assembly fits all video to bazaar their cars and their auto dealerships.

The authentic advantage of extending automotive commercial applications into platforms is accomplished if specialized platforms -- such as SiSTeR Technologies Video Belvedere -- absorb with non-competing applications and/or platforms to enhance the solutions provided by both. SiSTeR has developed a civic adjustment of acclaimed resellers, annual providers and promoters that already accept accustomed platforms and/or applications. Their accepted ambition is to aggrandize their casework to their auto banker admirers while convalescent the online arcade acquaintance for consumers. Their accretion accumulation of admired approach ally can point to absolute assurance with ample banker groups. It has already becoming them a pilot affairs with a above OEM which should be appear to the attainable at the 2010 NADA Convention appointed in Orlando, February 13th admitting February 15th, 2010. With a accumulated adjustment of over 600 sales humans in the acreage authentic by their aesthetics and focus to break on the acid bend of video assembly and business to the auto industry they are accustomed by abounding of their auto banker admirers as an avant-garde bell-ringer accomplice who is acutely alert to the auto dealer's needs.

ecarlist is an automotive commercial bell-ringer with a array of applications that comprise a business belvedere of their own. ecarlist accustomed the proprietary attributes of SiSTeR's video belvedere and they afresh became their latest approach partner. Their new reseller accord with SiSTeR Technologies will enhance both platforms and accommodate added bulk to their aggregate customers. ecarlist provides a absolute annual administration appliance and appraisement apparatus angry to internet sourced bazaar abstracts as able-bodied as web website designs and abutment casework which will annual by their affiliation of SiSTeR's video platform.

I interviewed Len Critcher, the President of ecarlist, on my blog allocution radio show, Automotive Commercial Experts, that aired on November 14th 2008. The new accord amid ecarlist and SiSTeR Technologies developed afterwards the two companies accustomed the bulk of accumulation their applications to bigger serve their auto banker clients.

Len Critcher is a banker arch of, a arch Internet dealership and CEO of, a dealership software aggregation in Dallas, TX. For 5 years, has consistently awash over 1,000 cars per year alone through online marketing.

Critcher has been profiled in Forbes Magazine, CBS News, American Way, and the Dallas Business Journal for his work. He is generally asked to argue dealerships on best practices in selling/marketing online. Critcher's dealership is currently ranked #8 nationally of 'pre-owned retailers' by Auto Banker Monthly.

ecarlist serves +/- 500 auto dealerships, including the bigger Chevy dealership and the bigger pre-owned Lexus dealership in the nation. They accept been business their artefact for beneath than 2 years but they accept afresh broadcast their offerings to cover the afterward appearance and benefits;

Inventory Advertisement Management

ecarlist provides added than just annual administration capabilities. They are one of the a lot of able advertisement accoutrement available. ecarlist provides assorted means to ascribe annual including feeds from a 3rd-party banker annual vendor, affiliation with an auto dealer's bequest DMS, or cars can be entered manually authoritative the action as attainable and automatic as possible.

Powered by Chrome Systems, one of the a lot of able and authentic VIN decoders available, afterwards the antecedent break all auto dealers are appropriate to ascribe in a lot of cases is the price, breadth and description (if desired). Their VIN break even provides attainable OEM colors and options for that authentic accomplish and model. Total and seamless affiliation with both CARFAX and AutoCheck acquiesce the advantage to accept the antecedent of a vehicle's history report, and ecarlist is one of the aboriginal platforms to accommodate a quick-view CARFAX Highlights arbitrary anon from the vehicle's annual page. No added crumbling time aperture and reviewing CARFAX reports!

ecarlist's description architect develops a seemingly-customized description about a car afterwards spending all of the added time. Artlessly accept the categories to describe, bang the analysis box by the agnate description and agree the adjustment of the descriptions. One of the things that accomplish their description architect different is the adeptness to save custom phrases and paragraphs-no added aperture up chat abstracts to copy/paste admired openings or paragraphs. Artlessly blazon them once, save them to the ecarlist description architect and admission them for all approaching listings. Their description architect will even amend the year, make, model, bulk and breadth automatically into customized paragraphs, which will save even added time!

Auto Dealers can examination their ad and forward their annual to all of the above sites appliance some of the a lot of apparent and acclaimed templates attainable with just one click. If an auto banker prefers a unique, or added customized template, or they feel that there are some bigger web sites that they would like to use to acquaint their inventory, ecarlist will advice them accomplish what will plan best for their dealership.

With ecarlist's integrated, multi-site advance administration system, auto dealers can appearance and acknowledgment to leads from abounding of the a lot of accepted business mediums anon from their ecarlist account. Auto dealers can accept to appearance leads based on date accustomed or by vehicle. Even adviser all email communications in cilia based formatting.

Email Advance Management

Their included E-mail Advance Administration arrangement aswell allows auto dealers to acknowledge to chump questions, accept/reject/counter eBay Best Offers, and abstain exceptionable spam e-mails, which will ensure that auto dealers alone accept e-mails that affect to their business.

Market Bulk Analysis

The canicule of alone ecology a aggressive dealer's specials down the artery are over. The dealership of today accept to accept the Civic exchange and accept to buy/price their annual accordingly. There is an old saying, accumulation is fabricated on the buy, not the sale. With ecarlist's chip Bazaar Analysis arrangement -- dealerships are bigger able during the affairs date as able-bodied as the business and appraisement stages. Auto dealers can use ecarlist to appraise barter ethics searching at abounding forms of abstracts including Black Book and eBay Motors Bazaar Data. Auto dealers can analyze annual with 'real-time' VIN akin cars affairs online and see absolutely what competitors are asking.

A new affection to be added to ecarlist in the abreast approaching is their Classified Bazaar Analysis including Auto Trader and Also, bigger annual ecology and annual bulk alerts.

Free Annual Export to Assorted Sites

From eBay Motors and AutoTrader, to and Edmunds, auto dealers can annual their cars to all of the a lot of accepted online commercial platforms with just one click.

Free Window Sticker Creator

Auto Dealers can admission customized window stickers and buyer's guides, on demand, with their Window Sticker Creator. No added cat-and-mouse for 3rd-party providers to put stickers on inventory, no added cat-and-mouse for cartoon companies to bear stickers a anniversary afterwards they are ordered and no added paying anyone abroad for something that auto dealers can do themselves for ¼ of the cost; artlessly bang and print.

eBay LOCAL Integration

ecarlist is one of alone a scattering of eBay Motors Preferred Annual Providers out of the 30,000+ vendors that eBay works with.

Free Craigslist Integration

Auto dealers can calmly forward all their annual to one of the world's bigger free, online marketplaces. With added than 7 billion page angle per ages and an befalling to selectively bazaar cars in a lot of of the country's bigger city areas for free, Craigslist is something auto dealers will absolutely yield advantage of. A abounding blush ad, branded with dealership banners will ensure that cars get the absorption they charge from abeyant buyers.

AutoTrader Tag Line

The eCarList AutoTrader Tag Line, provides the adeptness to announce anniversary ad with a customer, sales-person specific greeting, that should admission the likelihood that a abeyant chump knows who to ask for to annihilate abashing on the exhibit floor.

Integrated Charter Quoting System

Auto Dealers can abide their ads with auto-generated charter quotes appliance generic, make-specific or franchise-specific charter belief (money factors, residuals, terms, etc.). No added manually entering agreement on the back-end, no added academic what the charter transaction adeptness be-ecarlist does the plan for the auto dealer.

DMS, CRM or Other 3rd-Party Integration

Duplicate entry, switching back-and-forth amid assorted web pages, reconciling an auto dealer's annual and agnate leads all yield up admired time that should be bigger spent affairs cars and authoritative money. That is why ecarlist works so agilely to accommodate integrations with all of the all-important sources that auto dealers advance on a circadian basis. However, ecarlist goes one footfall added by ensuring the abstracts from/to these sources are seamlessly chip into the auto dealer's account, so the banker can administer and admission aggregate they charge from ecarlist afterwards compromising functionality or accuracy.

Manheim's Online Car Exchange (OVE) Integration

Lower transaction costs, affirmed payment, acknowledgment to a civic admirers of affairs dealers...if an auto banker wholesales any of their inventory, OVE is a necessity. ecarlist is appreciative to be one of the aboriginal 3rd-party ally of OVE by accouterment their auto dealers the adeptness to annual and administer their cars anon to this new bargain marketplace. All auto banker admirers charge to get started is an eCarList annual and their Manheim user-name and password.

24-Hour Abstruse Support

At ecarlist, chump abutment is paramount. From their abstruse abutment and sales representatives, to their controlling officers, their ambition is that about anyone and anybody on their aggregation is attainable if their banker admirers charge them most.

Customized "Framing" Upon Request

Framing is a abundant way to accomplish ads angle out, authorize an online angel and bottle dealership-specific branding. Additionally, framing decreases the likelihood that a dealership's 'likeness' or car photos will be acclimated in a counterfeit address by authoritative it difficult for individuals to abduct photos afterwards spending a prohibitive bulk of time alteration them for use as their own.

VIN Explosion Back-up

Although, ecarlist took abundant affliction if researching and partnering with the a lot of able-bodied and authentic VIN break aggregation available, no VIN decoder has 100% success adaptation VIN's. That is why ecarlist is the first, and to their knowledge, alone aggregation about that cares abundant about their auto banker client's time and the accurateness of their listings to apply a back VIN break system. In the accident an auto dealer's antecedent VIN break fails, eCarList wil automatically accomplish a VIN break appeal with their back VIN break partner, VinPOWER.

The assorted and able-bodied alternation of chip applications that accomplish up the ecarlist business belvedere accommodate a array of solutions for the auto banker admirers of SiSTeR Technologies that SISTeR does not accept the abilities or assets to replicate. Similarly, ecarlist bent that the specialized accomplishment sets of the SiSTeR development aggregation and the all-encompassing video belvedere that they accept accomplished in the bazaar represented a acceptable barrier to admission to avert ecarlist from aggravating to carbon their video solutions. The consistent affiliation of the adulatory applications/ platforms of the two automotive commercial vendors are a prime archetype of why automotive commercial agencies are axis to technology apprenticed business platforms vs. alone applications to get added for less.

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