An online advertising agency is no ordinary agency. Although such agencies are primarily founded to help you with your marketing needs, they are also usually established by professionals with keen talent for creative arts. They are inspired by their creative talents to do what they can to make your business appeal to your target market in a cost-efficient but highly effective way.
In order to choose the best there is in the industry, you need to make sure that the agency you are currently speaking with can offer the following.
The best online advertising firms are those who have established their experience in local areas or at least in major cities in the country. This way, you will never have a problem being able to meet with your creative firm - no matter where you live.
A good online advertising agency is one that willingly offers free consultation to prospective clients. This consultation is not just for show, though. Marketing experts won't simply provide you with vague or even misleading impressions or opinions about the job at hand. They will tell you exactly what you need to know - which may include the following:
- List of services they can perform on behalf of clients
- Cost or price range for their services
- Estimate time of completion
- Basic outline for plans or strategies
- Number and types of specialists who will be involved with the project
Even this early on, it would be good if you'll have an inkling of what you can and can't expect from an online advertising firm. It's important that you are assured of the firm being on the same page as you with regard to your objectives.
The best creative firms never assign just a single marketing specialist for any project - regardless of its size, scope, or nature. At the very least, there must be two persons working with you on your campaign: an art director to handle all the visuals required and a copywriter to handle the text that goes with those visuals.
The larger your campaign is, the more people there should be assigned to it. Even with the aid of the best technology and equipment, a one-man team can only do so much and will likely take more time than usual to complete a project.
You should also make sure - have it written on paper preferably - that the advertising firm will be more than willing to collaborate with you in generating ideas and plans for your campaign. They should be willing to revise or alter what they have submitted to meet your expectations. There should be no unreasonable time limits set for this process either. Moreover, a clear-cut process should be established in relation to how often and how much you want to be updated about each stage of the design process for your online advertising campaign.
Finally, a good online advertising agency will also exercise quality control and evaluation. They'll take the time to monitor and measure the results of your campaign so that both of you can learn from experience - and do better next time!